Widening the Aperture: Redefining the Enrollment Experience for Private Schools [Free Ebook]

The way we engage with prospective students and their families is rapidly shifting. To meet enrollment and retention goals nowadays, you have to focus on the enrollment experience (EX) across the entire student lifecycle — and beyond. But what does that look like? Find out in our newest Ebook.

Download the Ebook


Researched-backed data from 350+ private K-12 school experts 


4 fundamental discoveries about the enrollment experience


7 core characteristics successful schools have in common

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The most successful and innovative schools share seven core characteristics: 

  • 69% respond to inquiries in less than 24 hours
  • 79% have 5+ touchpoints
  • 68% record at least some details in a CRM

Advice From Our Featured Experts

Hear what these private K-12 school leaders shared about the enrollment experience (EX) at their schools.

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Kila McCann, Dean of Admission and Financial Aid, The Bolles School

“From the time a family signs on the dotted line — and really from the time they visit campus — you are in a constant state of proving your value.”  

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Monica Rangel, Director of Admissions, St Mary Academy-Bay View 

"It's not just a matter of the entry point, but also retention. There are always things you can do, like checking in with families after school starts and then 30, 60, and 90 days into the year. Make a phone call every 30 days or so to see how things are going, and make sure you're still known. Because the biggest recruitment tool we have is word of mouth.” 

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Angela Reno, Director of Admissions, Loyola High School of Los Angeles

"The only way to have an effective and efficient enrollment cycle, and realistically move into retention, is if students want to stay. They have to feel connected and feel continuity in the process. We recognize the importance of having touchpoints between when they’re admitted to when they start with us in the summer.”

About SchoolAdmin

Learn more about how SchoolAdmin's enrollment management tool—plus our award-winning customer support team—can help you crush your enrollment goals, increase retention, and create a more sustainable school in the video below.

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